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6 Reasons Your Public Relations Strategy and Social Media Marketing Should Connect

In this article, we’ll share the insights we’ve learned and provide compelling reasons to link your public relations and social media marketing strategies together to reach your target audience more effectively.

How to Turn Blog Reads into Leads

While a blog is an educational marketing tool, your job is also to use it to tempt your readers. Here are a few tips to help fuel your blog writing strategy and bottom line.

How to Use Email A/B Testing to Produce Sends Your Customers Actually Want to Read

One powerful – and cost-effective – way to win with email is to incorporate A/B testing in your strategy. Learn more about this method and how it can help your business produce better emails below. 

Which Social Media Platforms Should Your Business Use?

To determine which social media platforms will give you the most bang for your buck, consider your type of business, industry, target audience, and overall goals. 

Why You Need to Invest in Integrated Marketing, Not Individual Tactics

Want to know why you should invest in integrated marketing over individual tactics? Discover how an integrated approach to marketing can help you achieve your business goals.  Want to know why you should invest in integrated marketing over individual tactics? Discover how an integrated approach to marketing can help you achieve your business goals. 

3 Reasons to Add Podcasts to Your Digital Marketing Strategy

If you’re thinking about adding business podcasts to your digital marketing strategy, here are three reasons to consider taking the plunge.