Growing Our Clients' REVENUE For Over Two Decades

Is Your Website Working to Raise Your Revenue?

Evaluate its effectiveness with this helpful website checklist. 

Our website analysis checklist could help determine if you need a slight site upgrade or a major overhaul, and save you thousands of dollars.

Wondering whether a website redesign should be part of your 2018 budget? Before you declare your current dot com DOA, take a moment to determine if it’s pulling its weight by driving traffic and raising revenue. To help, we’ve put together this website analysis checklist based on over two decades of experience developing and redesigning websites that help clients move sales in the right direction.

Taking a moment to consider the following indicators of an effective website will help you determine the difference between needing a major overhaul and making a few incremental improvements. 

Ask yourself, does my website...

  • Contain effective sales funnels 
    What are sales funnels? They are pages, content, and calls-to-action that draw visitors to your site, “funnel” them down the sales chain, and convert them into leads or paying customers. Funnels require a comprehensive understanding of your customers and their stressors, and the know-how to build a site that will connect them to solutions in seconds. If your site isn’t properly funneling visitors to the answers they seek quickly, then chances are they will become frustrated and look elsewhere. Read more about effective sales funnels here.
  • Align with my brand 
    Is the look of your site consistent with your marketing collateral? Does the tone and style of the content match your brand persona? If not, you have some work to do. To build awareness, trust, and loyalty with customers, every interaction they have with your brand should consistently embody the promise, values, and look and feel of your brand.
  • Pass the speed test 
    There’s no substitute for speed. Today’s world moves at an ever-accelerating pace and if your site doesn’t keep up, users will grow impatient and depart for greener, more responsive shores.  A 4-5 second load time is acceptable, but anything longer needs a fix. Want to see how your site measures up? Visit to test your site’s load time and host of additional criteria.
  • Look great on all devices 
    According to statistics from SimilarWeb, nearly 60% of all web searches are made on mobile devices. To compete, your website needs to include responsive design, meaning that it not only functions on most mobile phones and tablets, but also looks good doing so. This easy mobile-friendly testing tool from Google allows you to see how your site looks on a variety of screen sizes and in various formats.
  • Convert visitors into leads 
    Whether it’s registering for an account, making a purchase, or signing up for an email newsletter, conversion simply means that a visitor to your website takes an action that you want them to take. To test to see if your site is conversion optimized, isolate a single important component within an action-oriented page—the phrasing in a call-to-action, an image, a design element, etc.—and change it. After two to four weeks, measure the results against the old version and adjust accordingly. Continue to experiment until you reach your conversion goal. Do the same for additional pages and you’ll notice a significant increase in conversion rates.

If you can say that your website meets all of the criteria here in our website analysis checklist, then relax. Your website doesn’t need a major redesign – yet. Remember that your website should be evaluated every year to ensure its evolving and helping your business boom. Be sure to read our next blog post on ways you can take your website to the next level.

If you can’t check these items off your list, it may be time to consider a website redesign in 2018. Contact our experienced Madison-area digital marketing specialists for expert website development and integrated marketing strategy and implementation.

Looking for more advice to improve your website? Learn additional ways to optimize your website here.



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Victoria Thomas
Vice President - Vicci Car Auctions

We came to Sortis with an enormous idea. When meeting the team, it was clear we had made the correct choice; we were very impressed. As the project progresses, they have exceeded our expectations at every turn. We started this journey wanting a website, and immediately requested their further involvement because it was clear they were experts in many areas. Now we truly consider them partners. They have taken our dream and helped us clearly define a path to make it a reality and we are in awe as we watch it unfold. There aren't enough words to express my satisfaction.

Jason Jenson
Vice President Marketing - PartsNow!

What impressed me about Sortis was their approach. It is not simply about building a nice website. it is about the positioning, messages and Brand of our company as well as the impact on the customers.

David Francis

Project Manager - AT&T

Sortis helped us understand the best solution for our needs. They were flexible, thorough and efficient. It has been a pleasure working with the entire team.

wbastaff_dircomm.jpgSamantha Long-Dennis
Director of Communications - Wisconsin Builders Association

Over the past year, our non-profit association has come to know Sortis as a professional, timely, and innovative digital marketing partner genuinely invested in our success.  They have been a terrific asset to a communications department of 1 (AKA me), helping me accomplish projects and tasks I simply did not have time to do on my own while also providing the necessary guidance and feedback to make sure we are keeping up with the industry’s best practices.  We’re also just as pleased with the process as we are with the final products produced; in other words, working with Sortis is a breeze.  They are always ahead of the game, deadlines are met, the quality is there the first time, and—if anything—they are usually waiting on me!  This is a refreshing scene change compared to past partnerships, and it allows us to cover a great deal of ground every month.