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5 Stats That Will Make You Rethink the Importance of Your Website Design

Here is proof that your company’s website may be the golden ticket to your success.

Your website design may be the golden ticket to your company’s success.

By Matt McCracken, Social Media and Marketing Intern

While you might think the central predictor of your company’s success has to do with the quality of your product or service, your website is actually the most important foundational factor. It’s often the first way potential clients assess your capabilities, and you only have a few quick seconds to impress. You could sell the best widget in the world – but if your website is revolting, most visitors will click away and find another supplier’s site they like better.

Clean and simple website design, top performance, and mobile compatibility are the essential ingredients for a website to generate revenue, and these five stats will show you why:

  1. 94% of website first impressions are design related
  2. 75% of consumers judge a business’s credibility by their website design
  3. Slow loading sites cost retailers $2.6 billion in lost sales each year
  4. 85% of adults think a company’s mobile website should be as good or better than the desktop version
  5. 88% of users won’t return to a site after a bad experience

Continue below to learn more about applying this data to your website design strategy to win over more visitors and convert them to sales.

Stat #1: 94% of website first impressions are design related

A study of health websites found that nearly all visitors based their initial opinions on design-related aspects rather than content-related ones. No matter the industry, things like small text, sophisticated graphics, and overly corporate-looking website designs are a few of the common offenders. It’s essential to keep your visitors in mind when designing your site. Start with these tips on which website designs work, and which don't.

You may also consider a more data-driven approach that involves asking your customers about their opinions using surveys and user tests. Get help from our team on these useful strategies to achieve a customer-friendly web design that works.

Stat #2: 75% of consumers judge a business’s credibility by the design of their website

If your website design falls behind the competition, your visitors will notice! With so much of consumer time spent shopping and browsing products on the web, it has become commonplace to base a company’s credibility solely on how their website looks. While this may seem superficial, your site is like a preview of your company – so if your site doesn’t look the part, visitors will find one that does.

Stat #3: Slow loading sites cost retailers $2.6 billion in lost sales each year

In today’s age of high-speed internet, slow website loading times are more apparent than ever. Visitors who wait too long can lead to a loss of revenue – potentially a lot of it. Even sites that take just 5-10 seconds to load turn visitors away. High performing websites with lightning-quick load times have become the gold standard and should be a critical consideration in your website development strategy.

Here is a website analysis checklist to see if your website is generating as much revenue as it could. If it’s not, find out how we can help you increase it.

Stat #4: 85% of adults think a company’s mobile website should be as good or better than the desktop version

Mobile web browsing and purchasing increase every year, which makes a mobile-friendly website design even more vital to your company’s success. With mobile users making up 52% of global online traffic, it’s essential to have a mobile site that functions, at the minimum, just as well as your desktop site. When revamping your design, make sure you have a responsive website that adjusts the display based on the device your visitors are using.

Stat #5: 88% of users won’t return to a site after a bad experience

It’s important to note that all these aspects of a website – design, performance, and mobile compatibility – are equally integral to your success. If a customer has a poor experience with any one of these, there is only a 12% chance they will come back, regardless of how engaging the rest of your site is. Through a dedicated website improvement effort, you can keep your company’s website aesthetically pleasing, functioning at the highest level, and compatible with all the new online mobile trends.

Click here to start improving your website today.

Have we helped you rethink the importance of your website design? Through these eye-popping statistics, we hope we’ve helped you see how it can make or break your company’s bottom line. To get started with our website design and development services for a lead-generating peak performer, contact our Madison-area digital marketing professionals today.