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Refresh Your Email Marketing Efforts in 5 Easy Steps

Email marketing tips to boost open and click-through rates.

Compelling subject lines improve open rates and make email marketing efforts more profitable.

Marketing today can be like a spinning plates routine. While you focus on keeping newer “plates” like social media steady, older ones begin to wobble. For many companies, email marketing has become an old plate, but one that’s too important to let fall. We’re offering five easy steps to refresh your email marketing efforts, and send open and click-through rates through the roof.

1) Segment Lists

Break your email lists down into highly targeted segments to help ensure your emails are relevant to the recipients. Naturally, when the message is meaningful to more of your readers, open and click-through rates rise dramatically. In addition, when you segment your email lists you’re likely to see a big bump in leads, customer engagement, and conversion rates. 

2) Spend More Time on Subject Lines

According to research, 47% of all emails are opened because of the subject line, so crafting an irresistible one is essential. Include a highly-appealing offer or information that is truly helpful to your customers, and avoid deception and unwarranted hype. “Click bait” style subject lines may temporarily increase open rates, but they’ll do the same for your unsubscribe rates.

Keeping subject lines short will also get more emails opened. Marketing analytics firm, Retention Science, found that email subject lines between 6 and 10 words were opened 21% more often.

3) Include a Clear Call-to-Action

Once a recipient opens your email, they should know what you want them to do within seconds. Whether it’s clicking through to your website, calling to schedule an appointment, or redeeming a coupon code, be sure to include a clear call-to-action (CTA), which is simply the single, specific action you’d like the reader to take. 

4) Make It Mobile Friendly

Some studies show that over 50% of all emails are opened on a mobile device. Design your message with that in mind. Make images scalable, copy short and sweet, and the CTA large and easily clickable – or risk losing the majority of your recipients.

5) Test, Test, Test

If you’re not testing your emails, it’s time to start. Test subject lines, images, design, calls-to-action, personalization, send times, and other factors to create the most effective campaign possible. Simple A/B testing is easy and you’ll see the results almost instantly.

Use these 5 steps to get your email marketing spinning at full speed, and watch your open rates, click-through rates, and revenue start to rise.

Contact our Madison-area email marketing experts today for help with your company’s email marketing needs, including strategy, copy, design, and more.