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8 Marketing Resources We Love to Kickstart Your Marketing Strategy

Find out which blogs, websites, and podcasts our marketing team swears by.

These 8 marketing resources for agencies and businesses alike can help you develop your marketing game plan.

By Casey Rogers, Marketing Specialist

Where do you go when you want to stay updated on the latest marketing news and industry trends? When I asked this question to the Sortis team, they replied with an abundance of wonderful marketing resources. They shared their favorite blogs, podcasts, newsletters, and more that help them stay current in our ever-evolving industry. Here’s what they said:

  1. Adweek
  2. A Better Lemonade Stand
  3. Being Boss Podcast
  4. Moz
  5. Search Engine Land
  6. Grammar Girl
  7. Social Media Examiner
  8. Social Media Marketing Podcast

Keep reading to find out what the Sortis team says about each of these marketing resources for agencies and businesses alike. For ease, we grouped them into these helpful categories: marketing strategy, search engine optimization (SEO), content marketing, and social media marketing.

Marketing Strategy

Without a robust, thoughtful marketing strategy, your implementation is going to go over like a lead balloon. These marketing resources cover an overview of the industry and provide general advice for marketers, businesses, agency leadership, and entrepreneurs.

          Adweek Adweek is a marketing resource for agencies and businesses to find industry news and marketing tips.

Adweek offers everything from news and webinars to a weekly Twitter chat where marketing experts share insights and tips about the industry. They are a great source for trends, inspiration, and current advertising and marketing news.”
-Taryn Grisham, Senior Project Manager

            A Better Lemonade Stand Blog A Better Lemonade Stand Blog is a marketing resource for agencies and businesses to find industry news and marketing tips.

“This blog focuses on e-commerce and marketing on digital platforms. It has great tips for new entrepreneurs and those looking to monetize their time online. It also has a helpful vault for finding resources, is mindful of costs for small scale businesses, and does a good job of sharing pros and cons.”
-Juliana Reams, Social Media & Marketing Intern

          Being Boss Podcast Being Boss Podcast is a marketing resource for agencies and businesses to find industry news and marketing tips.

“This is a great podcast for creatives! The two hosts dissect the creative process but also encourage, give advice, and share resources. They cover a wide range of topics and take listener questions to address specific needs we can all relate to. The focus is on doing the work, staying connected, and setting boundaries. It’s a great place for creatives to go to understand how marketing and so much more goes into growing a business.”
-Amy Mills, Graphic Designer

Search Engine Optimization

Search engine optimization is one of the most cost-effective ways to get noticed online. From choosing the right keywords to optimizing your business both on-site and off, these marketing resources will lead you in the right direction.

          Moz Moz is a marketing resource for agencies and businesses to find industry news and marketing tips.

Moz offers robust marketing resources for the search engine optimization (SEO) team, including a content-rich blog, free downloads, and frequent events. The Whiteboard Friday video series is one of my favorite teaching tools.”
-Greg Sanders, Principal

            Search Engine Land Search Engine Land is a marketing resource for agencies and businesses to find industry news and marketing tips.

Search Engine Land is a fantastic resource to stay updated on search engine optimization (SEO) best practices and the latest algorithm changes and updates. You can even subscribe to their daily newsletter to get the latest info delivered straight to your inbox.”
-Casey Rogers, Marketing Specialist

Content Marketing

Content marketing is tied closely to both SEO and lead generation. The right content can generate online buzz, speak to your audience’s needs and stressors, and convert visitors into leads and sales. If you struggle with writing for your business, this marketing tool may help.

          Grammar Girl Grammar Girl is a marketing resource for agencies and businesses to find industry news and marketing tips.

The Grammar Girl podcast and newsletter by Professor of Journalism Mignon Fogarty provides “quick and dirty tips” for writing with clarity and confidence. An extensive resource for all-things grammar, Grammar Girl answers burning, curious, or just plain geeky writing questions to help give your content a competitive edge. Grammar Girl also offers occasional how-to webinars for writing lovers and those who want to take their content marketing to the next level.”
-Jenny Ragatz, Content Manager

Combine content development with lead generation! Discover how to turn blog reads into leads here.

Social Media Marketing

Around 3.5 billion people use social media, accounting for about 45% of the entire world population. Customers use social media not just personally, but also to discover local and national businesses, research relevant products and services, and communicate with businesses. These social media resources focus on keeping you updated and effective on social:  

          Social Media Examiner Social Media Examiner is a marketing resource for agencies and businesses to find industry news and marketing tips.

“Known as the world’s largest social media marketing resource, Social Media Examiner helps businesses learn to use social media to connect with customers, drive traffic, generate awareness, and increase sales. Because social media is constantly changing, it can be difficult to stay on top of all that you need to know. This website allows me to stay updated on these changes. If I have a social media question, this is where I go!”
-Laurel Cavalluzzo, Senior Social & PR Strategist

            Social Media Marketing Podcast Social Media Marketing Podcast

“This aptly named podcast is presented by Social Media Examiner and has something for everyone looking to expand their social media marketing knowledge. A new 45-minute episode airs weekly, mainly consisting of interviews with social media marketing experts as well as success stories featuring different social strategies. This podcast gives you the tools to learn how to successfully deploy a social media marketing strategy for your own business.”
-Matt McCracken, Social Media & Marketing Intern

Not currently utilizing social media for your business? Review our helpful hints on how to choose the right social media platforms. (Hint: it depends on your goals and audience!)

These marketing resources can help your team stay updated on what’s happening in the marketing world and which trends or tactics you should be paying attention to. For help getting your marketing strategy off the ground, contact our Madison-area team of professionals today.