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How Website Funnels Can Stop Frustrating Your Visitors

It’s time to start fostering happy visitors and generating more leads.

Website funnels are designed to quickly address the needs of your incoming visitors.

Mastering the art and science of a high-performance website may increasingly seem more complex, and all the while, it’s becoming more important than ever for generating leads and sales online. One way to optimize your company’s website is through website funnels. In this post, we’ll cover everything you need to know about funnels – and why they should matter to your business – as we answer the following questions:

  • What are website funnels?
  • How do website funnels help your visitors?
  • How can you use funnels on your website?

Continue reading for more on the reasons to include website funnels in your web development process to improve the user experience and generate more leads.

What are website funnels?  

Website funnels are located on the home page of your website. Just like a plastic funnel that guides oil into your car engine, website funnels point your visitors in the direction they need to go. When you land on our website, for instance, visitors can instantly select the reason they’ve arrived. Whether their website needs help, they’re shopping for an agency, or they have a small business and they’re not sure they can afford a marketing firm, it’s easy to see where to click right from the home page.

How do website funnels help your visitors? 

Your visitor has a purpose for landing on your website, and you want to make sure to point them in the right direction right away before they leave and seek out a competitor. A simpler user experience through website funneling can help your visitors:

  • Find answers immediately
  • Avoid clicking around and losing patience
  • Enjoy their user experience on your website

In short, funnels are designed to address the needs of your visitors quickly, allowing them to find exactly what they are looking for as soon as possible. When you have happy visitors, they’re more likely to convert to a lead and become loyal customers.

How can you use funnels on your website? 

Knowing your visitors and their needs can help create funnels that serve up the information they seek. To determine what your website funnels should be, ask yourself the following:

  • Why do visitors go to your website?
  • What are their stressors?
  • Are there multiple types of visitors and needs?

For example, a gym website might get two types of visitors: non-members and members. The needs of non-members and members are different – one might be checking gym membership rates, and the other could be looking to see when the swimming pool is open. Creating two separate funnels for members and non-members directs each one to the part of your website that contains their answers, and in doing so, you’re helping both visitors at once.

Watch our educational video to learn more about using website funnels.

Simply put, website funnels help you simplify the user experience and quickly address their stress – or purpose – for landing on your site. They are an essential part of your web development process because, without them, you may be missing out on opportunities to gain new leads and sales.

Check out more easy ways to optimize your website to increase its performance here.

Are you interested in taking your website to the next level? Contact one of our Madison-area marketing experts today.


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Victoria Thomas
Vice President - Vicci Car Auctions

We came to Sortis with an enormous idea. When meeting the team, it was clear we had made the correct choice; we were very impressed. As the project progresses, they have exceeded our expectations at every turn. We started this journey wanting a website, and immediately requested their further involvement because it was clear they were experts in many areas. Now we truly consider them partners. They have taken our dream and helped us clearly define a path to make it a reality and we are in awe as we watch it unfold. There aren't enough words to express my satisfaction.

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Vice President Marketing - PartsNow!

What impressed me about Sortis was their approach. It is not simply about building a nice website. it is about the positioning, messages and Brand of our company as well as the impact on the customers.

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Sortis helped us understand the best solution for our needs. They were flexible, thorough and efficient. It has been a pleasure working with the entire team.

wbastaff_dircomm.jpgSamantha Long-Dennis
Director of Communications - Wisconsin Builders Association

Over the past year, our non-profit association has come to know Sortis as a professional, timely, and innovative digital marketing partner genuinely invested in our success.  They have been a terrific asset to a communications department of 1 (AKA me), helping me accomplish projects and tasks I simply did not have time to do on my own while also providing the necessary guidance and feedback to make sure we are keeping up with the industry’s best practices.  We’re also just as pleased with the process as we are with the final products produced; in other words, working with Sortis is a breeze.  They are always ahead of the game, deadlines are met, the quality is there the first time, and—if anything—they are usually waiting on me!  This is a refreshing scene change compared to past partnerships, and it allows us to cover a great deal of ground every month.