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Benefits of Selecting a Single Agency for Website Design and Digital Marketing

Learn why the best marketing agency to work with is the one that does it all.

Choose a marketing agency adept at creating not just a dazzling dot com, but also an integrated marketing strategy to achieve your business goals.

If you’re looking for a web development company to design a new website, and an agency to create and implement a strategic digital marketing plan for 2018, it’s time to reconsider that approach. The best marketing agency to work with is one that has the expertise to do both. Here are five benefits of choosing a single long-term partner to take both your website and marketing strategy to new heights of success.

1. Increase revenue

​Many businesses make the mistake of thinking of their website and digital marketing efforts as two separate entities. In reality, they should be a single mechanism working simultaneously to drive visitors and generate sales. Build them together to ensure you’re driving the website traffic you need, then engaging and compelling action once they arrive. The bottom line: Choose an agency adept at creating not just a dazzling dot com, but also an integrated marketing strategy with the objective of achieving your revenue goals. 

2. Save money

Your marketing dollars are too precious to squander. As we’ve mentioned in our last post on avoiding budgeting blunders when setting your 2018 marketing budget, your budget should be based on goals, not guesses. Partnering with a digital marketing agency who will build your website based on the sales numbers you want to achieve will be more cost effective in the long run. 

3. Save time and headaches

Introductions, onboarding, contractual processes and relationship building can take loads of valuable time. Why do it all twice when you don’t have to? A single, full-service digital agency means fewer meetings, phone calls, approvals, and headaches. The time you save can allow you to launch your website and your marketing efforts weeks or months earlier than you expected.

4. Improve analytics

Selecting a single digital agency to take charge of both your website and digital marketing provides a clearer view of valuable analytics that would otherwise filter through multiple sources or get overlooked. Whether it’s SEO efforts, pay-per-click advertising, email marketing, or social media, with comprehensive progress reports on both marketing and website performance, you can quickly and easily see the progression toward your goals.

5. Ensure brand continuity

When working with one agency, you can be assured your digital marketing efforts will be properly aligned. With all areas of branding, website and marketing working together, the agency you choose can help you maintain brand and quality consistency every step along the way.

Increase effectiveness, gain efficiencies, build stronger relationships and achieve greater results when you choose a full-service digital agency to serve your website development and marketing needs in 2018. Your website will be far more effective when developed in conjunction with your marketing efforts – and not created separately. Learn more about why your company should have an integrated marketing strategy here.

Make 2018 a banner year for your business. Contact our experienced digital marketing specialists for expert website development and integrated marketing strategy and implementation.

Looking for more advice? Learn the 13 digital marketing mistakes you should avoid here



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Victoria Thomas
Vice President - Vicci Car Auctions

We came to Sortis with an enormous idea. When meeting the team, it was clear we had made the correct choice; we were very impressed. As the project progresses, they have exceeded our expectations at every turn. We started this journey wanting a website, and immediately requested their further involvement because it was clear they were experts in many areas. Now we truly consider them partners. They have taken our dream and helped us clearly define a path to make it a reality and we are in awe as we watch it unfold. There aren't enough words to express my satisfaction.

Jason Jenson
Vice President Marketing - PartsNow!

What impressed me about Sortis was their approach. It is not simply about building a nice website. it is about the positioning, messages and Brand of our company as well as the impact on the customers.

David Francis

Project Manager - AT&T

Sortis helped us understand the best solution for our needs. They were flexible, thorough and efficient. It has been a pleasure working with the entire team.

wbastaff_dircomm.jpgSamantha Long-Dennis
Director of Communications - Wisconsin Builders Association

Over the past year, our non-profit association has come to know Sortis as a professional, timely, and innovative digital marketing partner genuinely invested in our success.  They have been a terrific asset to a communications department of 1 (AKA me), helping me accomplish projects and tasks I simply did not have time to do on my own while also providing the necessary guidance and feedback to make sure we are keeping up with the industry’s best practices.  We’re also just as pleased with the process as we are with the final products produced; in other words, working with Sortis is a breeze.  They are always ahead of the game, deadlines are met, the quality is there the first time, and—if anything—they are usually waiting on me!  This is a refreshing scene change compared to past partnerships, and it allows us to cover a great deal of ground every month.