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7 Ways to Win with Social Marketing

Use these social marketing tips to build your business and customer satisfaction.

One of our social marketing tips is to provide 24/7 responsive and helpful customer service.

Social media is no longer just a tool for the individual. In recent years, smart businesses have added it to their marketing mix to better connect with their target audiences, run ads, generate leads, and offer customer service. We’re sharing seven ways social marketing can help your business reach new heights of success.

1. Build Relationships

Whether you’re a start-up or a trusted brand, you can certainly benefit from relationship-building using social media. And if you do it right, your customers will benefit as well.  Directly connecting to your customers online is a savvy way to gain consumer insights. It’s also an easy way to reward your brand enthusiasts. Always strive to create an engaging social media dialogue with these groups so your accounts stay active and your customers get a better sense of who you are.

2. Increase Brand Awareness and Search Engine Optimization (SEO)

A social media presence  makes it easier for your customers to find and connect with your brand. In addition to boosting awareness, added exposure through social media helps with SEO by attracting more links and amplifying key phrases.

3. Bolster Your Customer Service

Today’s customers expect fast response times and support. Depending on your scope of business, consider having a designated support account on Twitter for customer issues, questions, and general feedback. This way, your general brand account isn’t bogged down by these responses. Creating distinct brand and support accounts will show customers that you are committed to customer service and will respond to them as quickly as possible.

4. Create Highly Targeted Ads

The ability to target your ads based on the location, age, or interests of your audience is one of the greatest benefits of social media. Facebook’s Ads Manager offers several campaign types with objectives of increasing page likes, brand awareness, or website clicks. Tailoring ads to specific locations or regions, keeping campaign goals in mind, and engaging with your target audience makes your marketing vastly more effective. 

5. Research Your Competitors

It’s simple to gather helpful intel on your competition through social media monitoring. With social scheduling tools like HootSuite and SproutSocial, you can set up feeds of competitor social posts and even compare your metrics to see how you measure up. Keeping tabs on your peers should never be your primary focus on social media, but it is a nice way to gauge how your business offers, services, and content compare.

6. Remain Relevant

Spending time on social media is almost second nature to many of your customers. If you are not a part of their social experience, you are missing out potential sales, leads, and engagement opportunities. As new social media platforms are released, experiment with them to see if if they provide new ways to reach your business goals. If your business is an early adopter to new social platforms, your customers will see that you are in tune with new trends.  

7. Share Content

Whether it’s a weekly blog post, a social media contest, a coupon or new sale, social media allows you to share relevant content instantly and drive traffic to your website. The more you share – and the more your content gets shared – the more traffic you can drive to your website and the less you could pay for each visit. Social sharing also allows you to reblog content from employees, retweet praise from your fans, or share a tagged image on Instagram. 

Social marketing can work wonders for businesses of all shapes and sizes and should be an essential part of your integrated marketing plan.

Contact our Madison-based social marketing experts today for help creating and implementing a highly successful social media strategy.