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6 Reasons to Get to Know SEO

Learn how search engine optimization can benefit your business. 

One of the benefits of adding SEO to your marketing plan is to lower your cost per visit.

Search engine optimization (SEO) is one of the most important – yet misunderstood – marketing practices. As if the acronym wasn’t ambiguous enough, many businesses don’t fully recognize what it can mean for their bottom line when properly implemented. Here are six critical benefits of SEO:

1) It can increase your brand awareness

SEO works to rank your business at the top of search engine results pages (SERPs) for keywords relevant to your product or service. As you become ranked higher and for more keywords, more users will notice your company and become increasingly aware of your offerings.

2) It can generate more website traffic

Research tells us that 75% of users don’t scroll past the first page of SERPs. This statistic means that your result must be near the top to generate website traffic and, in most cases, it takes a significant SEO effort to get there. But once you’ve secured a prime placement, you’re likely to see website traffic soar.

3) It helps you gain a competitive advantage

Your digital marketing success hinges on staying ahead of your competition by landing one of the few coveted spots on the first page of a search engine. When implemented correctly over the long-term, SEO can help your website ascend the list of search results and eventually outrank your competition.

4) It can lower your cost per visitor

Every business wants to attract new visitors to their website, but every visitor costs money. SEO helps your marketing dollars work harder by lowering your cost per visitor over time. As your business secures rankings, you can expect more website traffic – without any additional investment. This compounded traffic makes SEO a marketing tactic with the least cost per visitor.

5) It can drive targeted leads

When you optimize your website for strategically selected keywords that closely align with a product or service users are searching for online, you can bet you’ve found a highly targeted lead. In-depth keyword research will guide you toward the words and phrases your ideal user is searching for most often. (Psst! Half of all search queries are four words or longer.)

6) It can produce long-term results

Unlike many other forms of marketing, SEO has staying power. Once you’ve invested in securing your rankings, they’re likely to stay there for a long time with only a minimal maintenance effort. As time passes, it’s possible that you may be able to discontinue all maintenance and still hold onto your position – there’s nothing better than driving traffic to your website for free!

SEO is a moving target, so it pays to adjust your aim frequently. Search engine algorithms can undergo as many as 500-600 changes each year. Whether you have one in-house or use an outside firm, rely on an SEO guru committed to following current best practices to garner measurable results in your website traffic and leads.

Businesses do not always realize the importance of investing in SEO and the effect on their bottom line. Now that you know the benefits of SEO, consider making it a bigger part of your overall marketing strategy. Are you ready to get started? Learn more about our Search Engine Optimization services or contact one of our Madison-area digital marketing experts today.

Are you heading up digital marketing efforts for your business? Check out our 13 mistakes you’ll want to avoid here.



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Victoria Thomas
Vice President - Vicci Car Auctions

We came to Sortis with an enormous idea. When meeting the team, it was clear we had made the correct choice; we were very impressed. As the project progresses, they have exceeded our expectations at every turn. We started this journey wanting a website, and immediately requested their further involvement because it was clear they were experts in many areas. Now we truly consider them partners. They have taken our dream and helped us clearly define a path to make it a reality and we are in awe as we watch it unfold. There aren't enough words to express my satisfaction.

Jason Jenson
Vice President Marketing - PartsNow!

What impressed me about Sortis was their approach. It is not simply about building a nice website. it is about the positioning, messages and Brand of our company as well as the impact on the customers.

David Francis

Project Manager - AT&T

Sortis helped us understand the best solution for our needs. They were flexible, thorough and efficient. It has been a pleasure working with the entire team.

wbastaff_dircomm.jpgSamantha Long-Dennis
Director of Communications - Wisconsin Builders Association

Over the past year, our non-profit association has come to know Sortis as a professional, timely, and innovative digital marketing partner genuinely invested in our success.  They have been a terrific asset to a communications department of 1 (AKA me), helping me accomplish projects and tasks I simply did not have time to do on my own while also providing the necessary guidance and feedback to make sure we are keeping up with the industry’s best practices.  We’re also just as pleased with the process as we are with the final products produced; in other words, working with Sortis is a breeze.  They are always ahead of the game, deadlines are met, the quality is there the first time, and—if anything—they are usually waiting on me!  This is a refreshing scene change compared to past partnerships, and it allows us to cover a great deal of ground every month.