ROI Strategic Marketing Planning
Strategic Marketing Planning (SMP) is the 10,000 ft overview of how your company will achieve its business goals, face the competitive marketplace, as well as implement and support your day-to-day operations. It is not a static document but rather one that is reviewed often to make adjustments over a three to five-year time frame.
It is equally important to have a sound strategy before developing your tactical approach or sales program. The SMP provides the cornerstone of your tactical action plan. Critical to your company’s long-term marketing success, this is making decisions about what to do, who will do it and how to do it. Â
Without a strategic marketing plan, a company could waste resources (people or limited budgets) or miss an opportunity.
In today’s customer centric marketplace, the SMP process should take a customer centric view by asking questions such as:
- What needs or problems cause customers to consider buying from our company?
- What improvements in the customer's personal or business life can we enable or improve?
- Which customer market segments are attracted to our company or products?
- Which customer motivations or values lead people to decide to purchase our products?
- What changes or trends in our customer base are affecting their general interest or attraction to products like ours?
As part of your company’s effort to develop a Strategic Marketing Plan, Sortis can assist you with:
- Market Research
- Industry Research
- Marketing Plan Development
- Company Name Development
- Company Mark Development – logo, positioning line and tagline
- Tactical Action Plan
- Marketing Calendar Development
- Public Relations Strategy
- Mentoring client staff on all aspects of the  marketing plan and implementation
