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Email Marketing

Email marketing is a direct reponse marketing tactic where you are sending emails with the purpose of enhancing the relationship between your business and its current or previous customers. The goal is to generate new business and encourage customer loyalty.

This is an extremely cost-effective tool, and when used properly, it can:

• Drive traffic to your Website
• Increase leads
• Catapult your sales to new levels
•  Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing.  

For email marketing, the expected ROI figure at the end of 2008 is $45.65, according to the Direct Marketing Association. As such, it outperforms all the other direct marketing channels examined, such as print catalogs. With improvements like this why wouldn’t you try it?

Email can be used to turn those with no interest in your product into prospects, prospects into customers and customers into loyal and repeat clients.

Imagine if this process could be automated—your mind would be free to generate new ideas, rather than dealing with the tedious task of emailing prospects and old customers daily.  What if you could track who opened your emails, where they went on your Website, and which ones converted into sales? Wouldn’t you want to send more of the same kind of emails?  Sortis can help you apply this technology - which exists today - allowing you to send branded and trackable targeted emails.
We all know that the easiest sales come from those who already know your company and trust it.
Email marketing provides an extremely cost-effective way to stay in front of your most important market on a consistent basis.  Utilizing your existing database of clients and prospects, we can implement programs to communicate with them in a timely, cost-effective manner. 

Common programs include:

• Weekly/monthly/quarterly newsletters
• New product announcements
• Special deals or promotions
• Article marketing

While no one’s inbox needs to be cluttered with more spam, most people agree that important information from trusted suppliers and partners is something that they appreciate.

Sortis can assist you in setting up and managing your email campaign.  Contact Us today about how we can fulfill your email marketing needs.

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