Direct Marketing
Direct marketing is communication with carefully targeted individuals to obtain an immediate response and cultivate lasting customer relationships.Â
It includes tactics such as:
- Direct mail
- Telemarketing
- Door hangers
- Package inserts
- Magazines
- Newspapers
- Radio
- Television
- Internet banner ads
- Pay-per-click ads
- Pay per action ads
- Billboards
- Transit ads
Direct marketing can be a great tool in your marketing mix. The key to an improved Return on Investment for this type of tactic is developing a segmented database based on demographic and even psychographic information collected about your current and potential clients. Sortis will then apply a targeted approach to reach the selected audience for an effective response.Â
Personalization of the message is another key factor in better results. Marketers should be constantly gathering information about their customers and prospects. This not only enables them to provide value-added products and services, but it also allows them to more precisely target who likely customers are.Â
Allowing the customer to define what information they want to receive and how often, as in a newsletter or product announcement, is equally important. Direct marketing can also reduce cost while increasing the speed and efficiency of the operation. Â
Sortis can research and create a Direct Marketing Campaign that targets your customer base using both Internet, multimedia and print collateral to maximize the return for your budget.Â
Contact Sortis today about how we can fulfill your Direct Marketing needs.
