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Search Engine Marketing

Search Engine Marketing (SEM) is the means to ensure your Website gets higher search engine placement with targeted key phrases related to your products and/or services. 

Worldwide, there are over 100 billion searches done each month by potential customers searching for the products and services that you offer.  Can they find you? 

SEM also includes Paid Inclusion and Paid Placement (also referred to as Cost Per Click (CPC), Pay Per Click, Adwords and Search Engine Advertising). 

Other tactics that may be included are:

• Pay Per Action
• Search Engine Optimization
• Email Marketing

What percent of your marketing mix is aligned with the Internet?  Does it clearly reflect where you are getting most of your leads today?  Are you tracking where your leads come from?

At the end of 2008, US online advertising will exceed $21billion¹. This is expected to grow to over $51 billion by the year 2012.

Sortis can research and provide an analysis to help you target the best key phrases for your Internet marketing focus.  The research also involves analyzing what your known and unknown competitors are doing. 

We offer many services such as strategic Internet Planning and Search Engine Optimization (SEO) to improve your organic search results, Pay-Per-Click Campaign management and more.  

Contact Us today about how we can fulfill your Web site Search Engine Marketing needs.

1. eMarketer

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