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eCommerce

E-commerce allows consumers to electronically exchange goods and services with little in the way of time barriers or distance.

Electronic commerce has expanded rapidly over the past five years.  When implemented properly, e-commerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services. It allows consumers the opportunity to shop and purchase when it is convenient for them.  With alternatives for shipping such as free shipping or pick up at a retail outlet, consumers can manage their costs and time.

Consumers are more confident than ever before in spending online.  A recent report indicates a 15 percent growth rate from April of 2007 to April of 2008 in retail spending¹.  2007 holiday spending accounted for $803 million in online sales, up 28 percent from a year ago—e-commerce is here to stay.

Even businesses with a retail store need to consider adding e-commerce to their Website. This allows customers to shop when they want and pick up their purchases at the in town location. 

A study by Internet Retailer found three-quarters of retailers link their e-commerce systems to their fulfillment and order management operations (success?).  This is the trend already set by JC Penny, Sears, Circuit City and Lands End. Consumers like the service because it allows them to avoid shipping fees.

On top of this, you need to consider a search engine marketing (SEM) strategy for driving targeted traffic to your site and create a means of enticing repeat customers. 

That’s where Sortis comes in.  With our Search Marketing Strategy, marketing expertise and Web development savvy, we will handle all of the details of your Website. From graphic design, to building and enhancing your Website, to adding a blog and an e-commerce option, Sortis will ensure all of these options compliment your business and can be found by the search engines.  Whether you are selling 50 widgets a month or 500,000, Sortis has the expertise and knowledge to design, build and market your site and products.

Contact Sortis today about how we can fulfill your e-commerce needs.

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