By very definition, social networking is an association of people drawn together by family, work or hobby. With the growth of the digital world, social networking using social media sites can provide valuable opportunities for you to connect & engage with your potential customers. The golden rule of marketing is to be where your customers are!
Social networking is the #1 activity on the web. Consider this:
- Internet users spend an average of 6 hours/day on social media sites, globally.
- This year, Gen Y will outnumber Baby Boomers…96% of them have joined a social network.
- Facebook = >900 million users
- Twitter = >106 million users
- LinkedIn = >75 million users
With over 600 million people on Facebook and Twitter alone, is it possible that your potential customers are not using these sites? The answer is no. Whether we like it or not, social networking is how potential customers are looking for companies to use and build trust. Ignoring them is only hurting your business.
Most businesses have a perception that social media is for the young. Don't let that perception stop your company from gaining a competitive advantage and creating a foundational effort that serves you for decades. Let us help you determine if and how social media can play an influential role in a well-balanced internet marketing effort.
Call us at 800.358.4753, ext.223.