Digital Public Relations Services

Digital Public Relations (DPR) has proven to be 11 TIMES more impactful then print advertising. DPR gains an organization exposure to their audiences using topics of public interest and news items that do not require direct payment but does it in a way that makes use of all media outlets such as TV, Radio, Print, Websites and Social Media.

Some benefits of public relations activities include:

• Helping the public to understand the company and its products
• Bolstering community relations
• Building brand awareness and sales 
• With today’s Internet connectivity, news travels quickly across on and offline media. These placements can help drive traffic to your Website.

To get it right, public relations is more than creating good press releases.

You need to have:

• A strategy and calendar laid out with editorial deadlines
• New and innovative products or new ways to solve problems
• A human interest angle interesting to others outside your company
• A digital media kit containing product and company profile information and resource contacts
• A media list broken down by local, regional, national and international contacts with editorial focus
• The ability to track where and how people find you to judge the effectiveness of your campaign

Sortis will design and implement a Public Relations campaign tailored for the future of your business.  How? We define goals and your business’ target audience to create a strategic plan to complement your marketing mix.  We will then evaluate your Return on Investment (ROI) through a systematic approach to measure results. 

Click contact us or call us today at 800.358.4753 ext.227  to start gaining the benefits of PR now.