ROI Based Strategic Internet Planning

For a Strategic Internet Plan (SIP) to be useful it should make effective use of the Internet, leverage it across both your public and private needs and be built on a comprehensive strategy with measurable results. Have you tried to create a successful website without a strategic plan?

It should integrate your company's business model, customer profile and sales with its Website function and appearance, focusing on your target market through proper choice of advertising type, media and design. Beyond that it should analyze your internal processes to evaluate where the Internet and Web applications could make your organization more effective and even differentiate your business in your market.  And all of this must be done with Return on Investment in mind.  How can you undertake any investment without having some prospect of return?  Our proprietary Return on Investment based Internet Marketing strategies will help you do that.

A key to a sound online strategy is to select a marketing company that is a well-established player in the online marketing, information technology and web development arena.  Sortis is that firm!

We will help you understand how to use the Internet to your advantage and prepare a Strategic Internet Plan for your company based on budgets and expected returns on your investment. 

• Our SIP will include:
  • Brand discussion and how brand extension will impact Internet development
  • Review and evaluate current Website
  • Competitor analysis
  • Overview of company processes
  • Functionality/Process identification
  • ROI/conversation metric discussion
  • Review deliverables
  • Summary cost estimates per deliverable
  • Create ROI/conversion metric baseline
  • Schedule presentation
  • Schedule quarterly onsite reviews
• Other:
  • Each client has unlimited, 24/7 access to their Senior Account Executive at no additional charge

Click contact us or call us today at  800.358.4753 ext.227