Our Founder

Greg Sanders has the rare ability to combine the creativity of advertising with the analytics of accounting. His passion is not only to build lead generation machines for our clients, but to prove they are working through a proprietary system he named Return on Investment based Marketing™.

Early in his career Greg struggled with one major obstacle, which was the inability to provide proof of results for his clients. Up until then he used the same tracking methods as most marketing firms who simply relied on a single metric to define success, sales. If sales went up, everyone was happy and marketing efforts were considered a success. If sales went down, marketing must have failed. He knew it was not that simple, there were many factors that impacted sales growth (or decline). There had to be a better way. After two years of development, Greg rolled out a methodology he called Return on Investment-based Marketing™. This methodology addressed a fundamental problem with most marketing approaches…the lack metric driven evidence.

Today, Return on Investment-based Marketing™ allows us to prove to our clients that our marketing investment has been justified. Knowing what is causing business metrics to move up or down is critical to isolating and focusing on them. This revolutionary approach gives us the tools to do just that, isolate and refine.

This blending of marketing and accounting is one of the factors that make Sortis unique. This “always searching for answers” culture forces us to try, test and refine constantly. As Greg has always said, “It is not good enough to increase sales unless you can prove that you are responsible for doing it.”